I build businesses, bodies, and brands that can handle pressure.
Web systems, real work, and discipline for people who actually want to win.
Always Moving → Building for the long haul
What I Actually Do
Three pillars. One focused approach to building things that last.
Business Systems
Simple, reliable digital systems that get you more customers and less chaos.
- —Never lose a 3am lead again—automated response in 60 seconds
- —Turn 40% of ghost leads into booked calls with follow-up sequences
- —Calendar fills while you sleep—no more phone tag
- —Built with proven tools that actually work
Fitness & Discipline
Build a body and mind capable of handling what life throws at you.
- —Train like you are running 50 miles—build real capability
- —1:1 coaching that holds you accountable when motivation fades
- —Systems that make discipline automatic, not a daily struggle
- —No quick fixes—built for the long haul
Odds Lifestyle
A philosophy for people who do hard things and laugh at the odds.
- —Choose hard over easy—on purpose
- —Build things that matter instead of consuming content
- —Real masculinity: grit, discipline, and showing up
- —Play the long game while everyone chases shortcuts
Real problems. Real solutions. Real results.
Here is what happens when you fix what is actually broken.
Lost Lead Recovery
THE PROBLEM:
40% of leads never got followed up. They would inquire at 2am, business owner would see it Tuesday, lead already hired someone else.
THE FIX:
Automated instant response + 3-day follow-up sequence + booking link.
20%
Revenue increase in week 1
Conversion Optimization
THE PROBLEM:
Coaching business running ads to a confusing offer. Traffic was good, conversions were terrible.
THE FIX:
Rewrote offer, simplified booking flow, A/B tested landing page.
36%
Conversion increase, same traffic
Brand From Zero
THE PROBLEM:
Had an idea for Buyhalfcow brand. Zero followers. Zero traction. Nobody knew it existed.
THE FIX:
Built in public. Posted daily. Created real value. Launched merch drop.
7K
Followers in 26 days, sold out merch
Always on the move.
I am a builder who values discipline, authenticity, and doing hard things that matter. I help service businesses fix their systems, train people who want real discipline, and build things worth building.
No guru nonsense. No corporate speak. Just work.
My StoryValues
- → Authenticity over polish
- → Long-term thinking
- → Grit over comfort
Approach
- → Build over consume
- → Discipline over motivation
- → Real work over hacks
Recent Thoughts
Why I Build in Public
Most people hide their work until it's perfect. I think that's a mistake. Here's why building in public makes you better, faster.
Systems Over Motivation
Motivation is a lie. It comes and goes like the weather. Systems are what separate people who talk from people who build.
The Odds Mindset
We're here to laugh at the odds and build lives worth living. Not to play it safe, follow formulas, or wait for permission.
Fix the part that is holding everything else back.
Whether it is your business systems or your discipline-start here.